Andrew Keen Masterclass

Overview

Today’s online revolution of real-time communications is transforming both traditional media and the way in which organizations communicate with their clients and workers. As traditional top-down media is replaced by the real-time stream of online networks like Facebook and Twitter, all organizations and businesses – from newspapers, advertising agencies and publishing houses to libraries, schools, corporations and governments – are faced with the same challenge of trying to manage their message in the midst the cacophonous digital revolution.

As Marshall McLuhan famously predicted fifty years ago, the media has indeed become the message. But what, exactly, is this revolutionary new medium of the early 21st century digital age and how does it change the basic rules about how innovative organizations can and should interact with their customers, partners, citizens and employees?

Andrew Keen

Andrew’s masterclass offers an unvarnished interpretation of today’s seismic media upheaval.  As a pioneer of the Internet revolution, Andrew has over 15 years experience as a digital entrepreneur, impresario, writer and broadcaster.  In 1995, he founded Audiocafe.com and, as CEO and President, grew it into a well-known, first generation Internet music business.  In 2007, he published Cult of the Amateur, the internationally acclaimed critique of the Web 2.0 revolution, which has been translated into fifteen foreign languages and was short-listed for the 2008 Higham Business Book of the Year award.  He writes an internationally syndicated weekly column about technology and innovation for the London Daily Telegraph, is a frequent commentator about new media on television and the radio, and has keynoted many conferences around the world.  His latest book about the business of real-time media is Digital Vertigo.

The masterclass covers…

The day will consist of a series of formal presentations, a series of more interactive and intimate workgroups and the opportunity for one-on-one meetings with Andrew.

• How and why today’s digital revolution is as economically and politically transformative as the mid 19th century industrial revolution.
• Why top-down traditional media is no longer viable in the digital age and how innovative organizations should adapt to the challenge of the Web 2.0 revolution.
• How the Internet’s cult of the amateur author is not only changing media, but is also rewriting all the traditional laws of marketing, public relations and brand building.
• What is the “attention economy” and how the speed of today’s digital media is rewiring our brains and creating a distinctively 21st century type of consumer and citizen.
• Why real-time networks like Twitter represent the future of both business innovation and individual identity in the 21st century.

Benefits

Delegates will have a full understanding of the digital revolution as well as understand the challenges and opportunities for their organisations or governments.

Each participant will receive a signed copy of Cult of the Amateur or Digital Vertigo. 

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