GLOBAL STRATEGY IN THE AGE OF INDIA AND CHINA
Leveraging the World’s Two Fastest Growing Economies
ANIL GUPTA
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Overview
The coming decade will witness the fastest and most profound change in the structure of the global economy. By 2025, China would have caught up with the U.S. to become the largest economy in the world. India is likely to overtake Japan by about 2025 and the US by about 2040.
The rise of China and India is a game-changing phenomenon. Given the size and rapid growth of these two economies, a suboptimal strategy for China and India is no longer a matter of merely leaving some money on the table. Some of the most common mistakes by multinational companies include: viewing China and India solely from the lens of off-shoring and cost reduction, building marketing strategies that are centered around just the rich cities and the top 5-10 percent of the population, naivete regarding the choice of local partners, and treating these two countries as peripheral rather than core to the company’s global strategy.
Anil K. Gupta
Anil is widely recognized as one of the world’s leading experts on strategy and globalisation. He is the author of Getting China and India Right (John Wiley, 2009) and The Quest for Global Dominance (John Wiley, 2008). He also serves as a monthly columnist for BusinessWeek. The recipient of numerous awards for excellence in research and teaching, Anil has been recognised by BusinessWeek as an outstanding faculty in its “Guide to the Best Business Schools”. He is ranked by Management International Review as one of the “Top 20 North American Superstars” for research in strategy and organisation. A regular speaker at major conferences, Anil also serves as an adviser and director for corporations in the United States, Europe, and Asia. He is the Ralph J. Tyser Professor of Strategy and Organisation at the Smith School of Business, The University of Maryland at College Park, USA.
The masterclass covers
Many of today’s Western giants that don’t have solid China-and-India strategies will face severe threats to their very existence in as little as ten years’ time, as competitors who are making the most of China and India mark these companies with a bull’s eye for annihilation or acquisition. This masterclass will cover all aspects of global strategy relevant to the current global business environment.
The day will consist of a presentation, discussions, one case analysis, and small group work to apply the ideas being discussed to one’s own company.
Benefits
The goal of this masterclass will be to help managers understand:
• The factors fueling the rise of China and India;
• The multi-faceted opportunities and challenges offered by these two economies;
• The similarities and differences between China and India;
• How to design smart strategies to pursue China and India as markets and also to leverage them for cost efficiency and innovation;
• How to build strategies to compete with the emerging global champions from within China and India; and
• How to reshape the enterprise for the increasingly multi-polar but far more integrated world of 2020.
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