YOU ARE WHAT YOU SHARE
How the web’s cloud culture is changing how we create and share ideas
CHARLES LEADBEATER
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Overview
The web revolution has only just begun. Already it has wrought huge change on our media, information and cultural industries, upending traditional models in music, publishing and news and in the process creating new media giants – like Google and huge uncertainty. We are however only perhaps a decade into a revolution that could take another 50 years of turmoil, upheaval and creativity to unfold. That will change how we learn, hold politicians to account and how we work.
In this highly interactive masterclass Charles Leadbeater, renowned as one of the world’s leading authorities on the impact the web is having on culture and organisation innovation, will explore where the web is headed and what it means for organisations and our culture.
Charles will draw on ideas first developed in his international bestseller We Think and further elaborated in his Mutual Media Manfiesto, published by the National Endowment for Science Technology and the Arts and his British Council report Cloud Culture.
Charles Leadbeater
Charles is word renowned and sought after by companies and government all over the world for his expertise on the way the web is reshaping our culture and organisations. Charles established his credentials for seeing the future of the web with his 1999 bestseller Living on Thin Air. In We Think, published in 2008, he explored the way the web was promoting a culture of mass innovation and creativity, allowing more people than ever to collaborate, often without formal organisations, to generate not just new ideas but also political campaigns. Charles is internationally recognised as one of the leading authorities on the web and a leading advocate of its potential for generating social innovation and creating new public goods.
The masterclass covers…
• The web’s likely trajectory towards different versions of cloud computing in which computing power becomes a commodity, drawn down to different devices. The web will become ever more pervasive.
• The growth of a more personalised, real time and collaborative web, allowing for more interaction and creativity.
• The disruption of established, hierarchical business models – boulders – by the growth of a sea of pebbles – much small, often user driven businesses. All new media businesses will be “pebble” businesses, finding ways to link, support or combine pebbles.
• The new cultures of consumption generated by the web which focus on search and discovery, sociability and creativity.
• The emergence of new mutual business models in which companies have to share with their consumers and partners more data, information and value to generate value. More businesses will be built on communities in future.
• That has big implications for marketing, brand building, corporate governance and privacy.
Benefits
Your organisation will get a deep insight into the dynamics driving the web, the implications for our culture, consumers and so for business as well. In the welter of projections and predictions about the web, Charles will provide clear guidance – to focus on people and what they are trying to achieve rather than the technology – for corporate strategy.
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