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Edward de Bono
Edward de Bono is regarded as the leading authority in the world in the field of creative thinking. He invented the systematic process of lateral thinking which now has an official entry in the Oxford English Dictionary.
Dr. de Bono's book, The Mechanism of Mind, was written in 1969. Today, more than 20 years later, the basic principles outlined in that book are now mainstream thinking in the mathematics of self-organising systems and in the design of neuro-computers. Dr. de Bono was the first to base his development of thinking tools on the way the brain handles information.
His book, I am Right, You are Wrong was published in 1990. In 1991, he published Handbook for the Positive Revolution. In 1992, he published
Teaching Children to Think, Six Action Shoes, Sur-Petition and Serious Creativity and in 1993, he published Water Logic. 1994 saw the publication of his current best-selling book Parallel Thinking. He has written a total of 45 books which have been translated into 26 languages.
Edward de Bono has made two major TV series, a 10 part series, 'de Bono's Thinking Course', made for the BBC, and a 13 part series,'The Greatest Thinkers', sponsored by IBM and Encyclopaedia Britannica.
Dr. de Bono has worked with a wide range of corporations as well as lecturing in 45 countries around the world. In 1989 he organised and chaired a meeting of Nobel Prize laureates in Seoul, Korea. Dr. de Bono was the keynote speaker at the first ever congress on creative thinking held in China.
Dr. de Bono's educational background in psychology and medicine has influenced his unique approach of applying a logical approach to creativity. He has more than 23 years experience in the practical teaching of creative thinking.
Dr. de Bono designed and now runs the largest programme in the world for the direct teaching of thinking as a school subject. Countries in Europe, Asia, the South Pacific and the Americas are involved and millions of students receive direct instruction in his thinking techniques. In some countries the subject is now mandatory.