THE TRUTH ABOUT CREATIVITY
PATRICK HARRIS
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Overview
Thinking creatively is not a special skill set aside for a lucky few, it is a talent in each of us to be nurtured and celebrated. Yet many of the processes and activities around us, stifle, rather than encourage creative thinking. Realising and releasing talent effectively has become a bastion of competitiveness for organisations. In fact, it always has been critical, but organisations do not always know quite how to tackle the subject. Welcome to the Talent Age! In the Talent Age, organisations still say that people are their greatest asset; only now they really mean it. It is after all, individuals who stay abreast of lightning quick market shifts and who invent new ways of remaining competitive.
Patrick Harris
Patrick Harris is the former Director of Creativity for the Orange Group. He was co-designer and manager of the corporate strategic think tank that underpinned the company’s group-wide strategy during the octane-fuelled period of 1998 – 2002. In 2003, he founded thoughtengine, a consultancy focusing on creativity, strategy, brand and futures. Patrick is a former non-executive Director of France Telecom UK R&D and is a current Director of Medinge, a brand think tank focusing on furthering the humanitarian efforts of brands and their organisations. In 2009 he wrote The Truth About Creativity published by Pearson Prentice Hall.
The masterclass covers
This workshop focuses on creative approaches to thinking differently about issues facing your business. Patrick’s background ensures that experienced-based concepts are the basis of the workshop. Participants apply these concepts to specific issues they face, in a real time, hands-on environment. Topics include Strategic Purpose and Principles as well as Creative Tools, Process, Culture and Environment. The workshop can be tailored for use in teams, projects, departments, or whole organisations. Likewise, individuals find an increased ability to integrate their specific activities and abilities within the overarching strategic direction.
Benefits
• An understanding of the need, and key ways, to release talent in organisations
• Greater awareness of individual creative potential
• Better developed creative characteristics
• A creative toolkit for use in the workplace
• Appreciation of traits of creative teams
• An improved ability to make and use creative space
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