2041 was founded by Robert Swan, the first person in history to walk to both the North and South poles. Robert Swan has dedicated his life to the preservation of Antarctica by the promotion of recycling, renewable energy and sustainability to combat the effects of climate change.
The mission of 2041 is to inform, engage and inspire the next generation of leaders to take responsibility, to be sustainable, and to know that now is the time for action in policy development, business generation and future technologies.
Why 2041?
2041 is the year of the review of the Environmental Protocol of the Antarctic Treaty. Our aim is to work towards the protection of this treaty, so there is never a need to exploit the last great continent on Earth for minerals and fossil fuel.